No doubt that the city of Covilhã, located in Serra da Estrela, is becoming the centre of urban art in the region of Centro de Portugal thanks to the creative action of WOOL Fest – Covilhã Art Festival that honours the glorious past of Covilhã as one of the most important wool-producing cities in Portugal.
This year the festival celebrates its 10th anniversary, launching a surprising technological asset: Talk2Me platform, in cooperation with NEST Portugal. Talk2Me is a message bot activated by a QR code contained in the urban art works of the historical centre of Covilhã. Through this bot messenger technology, visitors can get detailed info on the authors and the stories behind every work, as well as their meanings, main features and purposes.
This is certainly a new way of discovering the amazing legacy of WOOL, now available for everyone, bringing the community closer to the art works. All you need is a QR code reader! And off you go!